As the Creative Head of the Marketing Team at Greymouse, I am responsible for the strategy and execution of all marketing initiatives. I oversee our social media presence, content creation, video production, design and copywriting.
‘Struggle is Real’ is a video series created by our team at Greymouse Virtual Workforce. Marisa Wiman, the company’s owner, shines a light on entrepreneurs’ daily issues. From managing finances to balancing work and personal life, this series offers a glimpse into the real-life struggles of entrepreneurship.
But this series isn’t just about highlighting problems; it also provides valuable tips and insights to help entrepreneurs navigate these struggles.
I shot, edited and produced the videos in this series.
I also had the opportunity to work on the Greymouse VA Academy – an online show hosted by co-founder Marisa Wiman. The show focuses on providing valuable tips and insights on hiring and maximizing the potential of Virtual Assistants.
My role as the creative member of the team involved producing monthly topics for the show, filming and editing the videos, turning them into podcast episodes, writing accompanying blog posts and sending out weekly newsletters. We also created various marketing collaterals, such as graphics and social media posts, to promote the show and increase its reach.
