April 10, 2023
Hotel Areca Brand Photography
Hotel Areca, a modern boutique hotel nestled in Legazpi, Albay, approached me to capture the essence of their establishment through brand photography. The goal was to visually convey the hotel’s luxurious ambience, culinary offerings, and forthcoming amenities—spas, fitness centres, and outdoor lounges—while encapsulating its sophisticated brand identity.
I commenced the project by conducting an extensive visual exploration of Hotel Areca’s premises. I aimed to identify unique visual elements that best represented the brand’s elegance and contemporary charm. Throughout the process, I focused on crafting a visual narrative that would resonate with the hotel’s target audience—discerning travellers seeking luxury and sophistication.
The collaboration with Hotel Areca exemplified the power of visual storytelling in elevating a brand’s identity. By meticulously crafting images harmonising with the brand’s vision, the photography showcased the hotel’s allure, enticing prospective guests and setting the stage for a sophisticated and luxurious experience.
